Our Evolution

Born in a Gym. Raised on the Road. Built a Movement.

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01
Grassroots Beginning

We launched from physical gyms to mobile fitness - delivering high-performance workouts anywhere - parks, beaches, festivals, private driveways etc. No hype - just results.

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02
Business Expansion

Seven years of D2C success expanded into a scalable B2B platform - energizing communities and brands through purpose-led engagement.

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03
Experiential Marketing

Today, AHTParty delivers high-impact, data-driven fitness activations daily through our mobile fleet powered by retired heroes – workouts, sampling, QR scans, socials, lead gen etc.

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04
A Movement

We are building a movement that helps brands connect deeply, convert better and create lasting impact in communities nationwide.

Our Values

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01.
BE REAL

We go beyond digital - activating brands on real streets, where real people live, move and engage.

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02.
Make Every Rep Count

Whether it's a push-up or a product sample, we bring energy, intention and execution to every touchpoint.

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03.
RAISE THE BAR

Every city, every brand, every person we touch should walk away stronger, healthier and more connected.

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04.
Prove It

We measure what matters. From impressions to opt-ins to impact reports - we give brands hard proof, not hype.

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05.
Empower Through Ownership

We don’t hire heroes. We back them - transforming veterans and first responders into business owners with tools, training and trust.

Leadership

We are a team of strategists, brand builders, athletes and operators - with over 250+ years of combined experience.

Richard Decker
Richard Decker

Ideas become powerful only when they’re executed with discipline and heart. My passion has always been turning creative thinking into measurable impact.

- Founder & Chief Experiential Officer
Priyesh Upreti
Priyesh Upreti

Growth is not a gift - it is earned through clarity, courage and connection. I build lasting value by bringing sharp ideas and the right people together with purpose.

- Co-Founder & CGO
Ashley Winelander
Ashley Winelander

My journey taught me strength comes from purpose and community. Today, I empower others to find their resilience through meaningful connections and real-life wellness.

- Veteran Engagement Advisor
Pat Lafferty
Pat Lafferty

Brands thrive when they blend disciplined strategy with authentic human connection. My mission is always to build teams and experiences that resonate deeply and deliver lasting impact.

- Strategic Advisor
Chris Goodman
Chris Goodman

Great marketing builds brand and demand. It is strategy, creativity and the courage to think differently. I’ve spent my career helping brands break through - not by shouting louder, but by connecting smarter and deeper.

- Strategic Advisor
Greg Simon
Greg Simon

Building business is fundamentally about building trust. My role is fostering genuine relationships and creating opportunities that deliver real value to everyone involved.

- Business Development Executive
Victoria Davis
Victoria Davis

Food and hydration are fuel, but also connection, culture and care. I help people feel better - body and mind - through what they consume and how they live every day.

- Culinary & Wellness Advisor
Gary DeJesus
Gary De Jesus

Great brands emerge when creativity meets strategic clarity. My passion is guiding teams to tell authentic stories that resonate, inspire, and drive lasting engagement.

- CMO
Dave Teitler
Dave Teitler

Financial success is about more than numbers - it’s about creating sustainable, operational excellence. I believe in aligning disciplined execution with strategic vision to deliver measurable growth.

- CFO