AHTP Tailgating 101: Frequently Asked Questions
AHTP combines community wellness, veteran empowerment, and experiential marketing in one powerful platform. Our fitness trucks, led by veterans and first responders, bring branded wellness experiences to private homes, local events, parks, while navigating communities nationwide. Brands connect with high value consumers, and associate with a powerful cause. Foundations support mission aligned sustainable business ownership and community health. Together, we are creating lasting impact – one fitness truck at a time.
- Sponsors step in: Brands / Foundations sponsor a truck (or trucks) which enables veterans and first responders to transition from service to business ownership via the RHTBO program
- Veterans and first responders receive seed funding from truck sponsorship, and AHTP delivers business training, mentorship, and hands-on support to launch successful ventures
- Veterans and first responders run and grow their business empowered by the RHTBO ecosystem
We provide veterans and first responders with training, resources, and a supportive business model to transition from service to entrepreneurship. AHTP’s mobile fitness trucks are their vehicles to become business operators, offering fitness services while promoting health in their communities.
AHTP reaches diverse, health-conscious audiences across the country with up to 30 million annual impressions per truck. This is per our real time truck data. Our mobile trucks travel to private homes, high-traffic events, parks, and neighborhood hubs, providing high-visibility opportunities for brand exposure.
We track each event’s reach, audience engagement, and consumer sentiment through real-time analytics, offering sponsors measurable data on brand visibility and consumer interactions. Sponsors receive detailed reports to understand the ROI of their engagement with AHTP.
Sponsors enjoy prominent logo placement on the trucks, branding rights at select events, and the opportunity to co-host activities, engage with local communities, and offer branded giveaways. We also provide customized marketing and engagement strategies to amplify brand visibility.
AHTP taps into two highly valued consumer priorities: health/wellness and social impact. By supporting veterans and first responders in business, sponsors align with a program that resonates deeply with socially conscious and health-focused audiences.
- Brand Alignment: Associate with a powerful cause – supporting veterans and first responders.
- Targeted Engagement: Connect with a loyal, cause-driven customer base (veterans, first responders, their families, and supporters).
- Corporate Social Responsibility: Amplify your CSR initiatives by funding entrepreneurship in this community.
- Measurable Impact: Showcase the number of veterans and first responders transformed into business operators.
With foundation and corporate support, AHTP can increase the number of fitness trucks deployed, expand into underserved areas, and enhance training resources for veteran and first responder entrepreneurs. Foundations and corporate sponsors help us achieve tangible, positive community impact, fostering sustainable wellness initiatives and business ownership.
We track key metrics such as the number of veterans/first responders who complete our program, the number of new business owners over a time period, the number of community events conducted, and health outcomes reported by participants. Impact reports are shared with sponsors to demonstrate the program’s benefits and growth.
Our model equips veterans and first responders with a business framework and entrepreneurial skills to operate independently and successfully. Sponsorship and foundation funding ensure that AHTP can continuously support these entrepreneurs with resources, marketing, and mentorship as they grow.
Yes, we collaborate with local health organizations, veteran support groups, and community centers to strengthen our outreach. These partnerships help us amplify community engagement and build connections within each region we serve.
Each fitness truck is equipped with professional fitness equipment and designed for maximum brand visibility, allowing sponsors to make a statement while delivering wellness services. The trucks offer a welcoming space for fitness classes, community activities, and brand engagement opportunities.
Yes, we offer exclusive sponsorships with dedicated branding rights on trucks and at events. Custom packages are available, including opportunities for naming rights, headline sponsorship, and unique co-branded community initiatives.
AHTP aims to deploy mobile fitness trucks nationwide, creating lasting wellness and business ownership opportunities for veterans and first responders. Corporate sponsors and foundation partners are key to making this vision a reality, ensuring ongoing support, impact, and program expansion.
We are happy to provide case studies, event highlights, and testimonials from veterans, first responders, and community members who have benefited from AHTP. Contact us for more detailed information and to discuss how we can align with your goals.